New Ad Campaign for Guinness Launches, “Bring It To Life”

After 10 years using the campaign slogan “Good Things Come to Those Who Wait”, Guinness has broken from tradition to introduce their new campaign, “Bring It To Life”.

The ad here debuted in the UK on Sky Sports 2, not sure yet if we’ll see this in the US. Regardless the video is shot beautifully, with quite a cool concept. It was created by AMV BBDO , here’s what Paul Blazier, executive creative director had to say,

“It was important that the film looked real, so we shot as much as possible in camera, in a number of locations – New Zealand, Fiji and Canada. The director was Johnny Green and the directors of photography were Wally Pfister  (Batman Begins, The Dark Knight) in the Southern hemisphere and Joost Van Gelder in the Northern.”

Have a watch below.