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Kid Cudi’s Day ‘N’ Night

March 27, 2009
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I love the way all the type and 711-ish advertising is used in this. You don’t see much of this in any music videos, nevermind a Hip-Hop video. It’s almost comic book like, without getting too nutty.

I am a big fan of how Kanye and Kid Cudi have embraced the use of contemporary art and design in their music, videos etc.

And the original video. Art direction SoMe.

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