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Invisible Children in Melbourne

April 30, 2009

Have a look at this extremely innovative yet disturbing street campaign happening right now down under in Melbourne. This is a campaign for Stop Child Abuse Now created by the agency JWT for the Australian Childhood Foundation. The dummy’s are then removed a couple of days later to reveal the words, “Thank You for seeing me.” This is a surefire way to shed light on an issue that is often overlooked and touchy in the public realm.

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