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VBS.TV and CNN Content Partnership

January 20, 2010
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VICE & VBS.TV ANNOUNCE CONTENT PARTNERSHIP AND NEW WEEKLY VIDEO SERIES WITH CNN.COM

CNN.com to feature select content produced by VBS.TV- home to such stories as The VICE Guide to Liberia, The Gun Markets of Pakistan, and The Radioactive Beasts of Chernobyl

VBS.TV boasts 30 foreign bureaus, over 4 million viewers a month, and 2,500 contributors worldwide

NEW YORK, N.Y. (January 20, 2009) – VBS.TV, the online television network owned by VICE, announced today a content sharing agreement with CNN.com, the No. 1 TV news website.

In a joint press conference held at Brooklyn’s Public Assembly, CNN.com and VBS.TV unveiled the details behind a new partnership where VBS content will be featured on CNN’s recently re-launched website.

“Most people reading this press release will think, “Vice and CNN, hmmm… That’s an odd pair of bedfellows for you.” And you’d be right the “Hipsters Bible” hooking up with the World’s Global News Voice is a bit odd,” said VICE founder Shane Smith. “But when we found ourselves evolving as a company and covering news stories around the world there was truly no other option for a partner. CNN was our first and only choice. In a world of hyper-partisan OP/ED “news” CNN is the only one left with both credibility AND reach. We couldn’t be more excited with a partner unless it was Jimi Hendrix (nod to all the Baby Boomers out there) joining our rock and roll band.”

Under the terms of the agreement, every Wednesday beginning on January 20, 2010, a new episode from VBS.TV will be featured at www.cnn.com/vbs. This special section also will include behind-the-scenes essays, photo slideshows and archives of VBS.TV stories that have been featured previously on CNN.com, as well as a link to VBS.TV’s news room, www.vbs.tv/newsroom, where CNN’s online audience will have access to VBS’s extensive collection of international and domestic news stories. The VBS.TV episodes selected for CNN.com also will be highlighted in other relevant sections of the site. VBS.TV will debut on CNN.com with the “Vice Guide to Liberia”, featuring VBS founder Shane Smith traversing the war-ravaged country, tracking down war criminals who drank the blood of babies, and springing militia members out of jail.

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