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Dan Tobin Smith Did Not do the Rocawear Campaign

May 20, 2010

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we have confirmed from the studio of Dan Tobin Smith that he in fact did NOT do this new campaign, but duped ourselves and a few others.

So this leaves us with one big question. Who DID do this? and how incredibly obvious is this rip-off of Mr. Tobin Smith’s work?

Dan Tobin Smith was the creative genius around the Jay-Z Blueprint 3 Album cover, which we covered a while back. Now he is back with the ROC fam doing the new R+ Rocawear campaign using the word ‘NEXT’ from the Blueprint 3 track On to the Next One to feature some new product. Although this is his ‘thing’ he does it very well, and also has some other stellar photography work which makes him a Ballast Star. Below are a few photos of the street snipe posters that are around right now. Tip-o-the cap to Dan.

2 Comments leave one →
  1. May 20, 2010 11:41 am

    Lovely work.

    Urban mix work…unique!


  2. May 26, 2010 10:14 am

    It could be Bella Borsodi ! He did a really similar work with his Alphabet ( )

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