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David Knows What’s Up: The Secret Market Links Between Sex and the City 2 and Prince of Persia

May 26, 2010

David Knows What’s Up: The Secret Market Links Between Sex and the City 2 and Prince of Persia

By: David Marchese

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As George Gershwin said, “Big Mother is watching you.” Case in point: this week’s big Hollywood releases, Sex and The City 2 and Prince of Persia: The Sands of Time. What do they have to do with each other? Oh, I don’t know, only EVERYTHING.

Look, big media is playing a zero-sum game. Either they get zero of your money or they get sum of it. Naturally, they’d rather have the latter. And they’ll do anything to get it.

Do I have to spell it out for you? Okay, who is the target audience for Sex and The City 2? You, in the front, with your mind being blown — That’s right, women. Stay with me now. And who is the target audience for Prince of Persia: The Sands of Time? You, staring at the screen, with the look on your face that says you’re realizing that you’re a tiny cog in a vast and malevolent machine. Exactly — men. Basically, between these two movies, Hollywood is attempting to market their product to every man, woman, and child on Earth.

It’s gotten so bad that Big Mother is now only making the flimsiest of efforts to hide their conspiracy. Prince of Persia takes place in Persia, which is the ancestral homeland of Persians. Fine. But take a closer look at the Sex and The City ads. Notice the preponderance of camels and sand. Bingo — the movie takes place in modern day Persia. If you think that’s a coincidence, then you also must be surprised when the sun always seems to come out during the day.

We’re being subjected to subminimal advertising. Basically, when you see ads for Sex and the City 2, you’ll be like, “Hmm, sand, camels — what does that remind me of?” And when you see ads for Prince of Persia, you’ll think to yourself, “Camels, sand — I gotta see TWO movies with that stuff in it!”

I’m not naïve. I know this post will probably live online for about five minutes before Hollywood takes it down. So if you read this, please, spread the word. It’s not much, but it’s something.

Welcome to the rabbit hole?

No. You’re already in it.

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