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Pharell + Palladium Boots = Tokyo Rising

September 2, 2011

Palladium is a brand that is doing the right thing by making media content that the youthful tastemakers and anyone else that likes coverage worthwhile. A little while back they did a piece with Johnny Knowxville in Detroit which was pretty good, but this is really hitting home, taking us to Tokyo, and doing some cool exploring as well as taking a look at what’s going on after the natural disaster issues that arose.

Watch the trailer:

watch each section here:
http://www.palladiumboots.com/video/tokyo-rising#part1

Palladium Explains in a nutshell:

“Tokyo faces a new reality after the tragedy of 3/11. While persistent challenges still lay ahead, the city’s creative class is hell-bent on making sure that their hometown thrives. Innovative and resilient, they are defining the future of Tokyo on their own terms. We put our boots on and went exploring.”

Directed by Thalia Mavros

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